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PRESS KIT · FOR JOURNALISTS + PODCAST HOSTS

Press Kit.
Everything in one URL.

Everything you need to write about Brainwired or have Sarah on your show. Real, downloadable, no forms.

Sarah K., founder of Brainwired, holding the journal

Hi, I'm Sarah. I built Brainwired after my own late ADHD diagnosis broke every productivity tool I'd been faking with for 15 years. If you're writing about ADHD-adjacent products, mental-health tools, or solo founder stories, this page has what you need.

Sarah K.FOUNDER · BRAINWIRED
02THE BASICS

Quick facts.

FOUNDER
Sarah K.
BASED
Netherlands (NL)
FOUNDED
2026
PRODUCT
Brainwired ADHD Calm & Focus Journal (digital PDF, 3 tiers)
AUDIENCE
Late-diagnosed ADHD women (primary), broader adult ADHD community (secondary)
PRICING
$9 / $19 / $39 (Spark / Flow / Focus)
DISTRIBUTION
Direct to consumer, getbrainwired.com
PRESS CONTACT
sarah@getbrainwired.com (replies within 24h)
03SARAH'S BIO

Three lengths. Pick one.

ONE-LINE BIO · ~15 WORDS

Sarah K. is a Netherlands-based founder building gentle productivity tools for late-diagnosed ADHD adults.

SHORT BIO · ~50 WORDS

Sarah K. is the founder of Brainwired, a digital ADHD Calm & Focus Journal made for late-diagnosed adults. She started the project in the Netherlands after her own diagnosis at 28, when every productivity tool she'd been faking with for fifteen years finally stopped working. She still runs it solo.

LONG BIO · ~150 WORDS

Sarah K. is the founder of Brainwired, a digital ADHD Calm & Focus Journal made for the late-diagnosed crowd. She got her own diagnosis at 28, in a therapist's office in the Netherlands, after fifteen years of being called “all over the place” and stacking abandoned planners on her shelf. The diagnosis was the easy part. The year after was harder. Every productivity system she tried was either too rigid or built for brains that already worked.

So she started making pages. Short enough that ADHD wouldn't quit. Forgiving enough that missing a day didn't cascade. With anxiety tools baked in, because for most late-diagnosed women, ADHD doesn't come alone. Two years later, those pages became Brainwired. If you ask her at a party what she does, she says: “I make a journal that doesn't guilt you when you skip it.”

04THE STORY

Three beats, in case you need them.

THE DIAGNOSIS

Sarah was 28 when a therapist gave her the words: ADHD-combined type with generalized anxiety. Late, like most women. She cried in the car. Not from sadness. From the relief of having a name for it.

THE GAP

Every ADHD productivity tool she tried wanted streaks, daily check-ins, or tough love. None of it forgave a missed day. She wanted a 5-minute ritual that welcomed her back instead of punishing her.

WHY DIGITAL

Digital PDF, not an app, not a paper book. Apps wanted her to show up daily. Paper costs $30+ and ships slow. A printable PDF keeps it accessible at $9, and you reprint when life changes.

The full version lives at /story.

05PRODUCT PHOTOGRAPHY

Photos.

PHOTO PENDING

Hero journal cover

Front cover of the Brainwired journal, cream + sage palette

PHOTO PENDING

3-tier comparison

Spark, Flow, and Focus side by side

PHOTO PENDING

Sample inside pages

Daily ritual, brain dump, CBT reset spreads

Sarah K., founder of Brainwired

Sarah portrait

Available now: /sarah-hero.jpg

PHOTO CREDIT: BRAINWIRED

06LOGO + BRAND ASSETS

Brand.

WORDMARK
BRAINWIRED
Download SVGInter Bold, 14 letter-spacing, charcoal on cream.
BRAND COLORS
  • Sage#A8C5A0
  • Lavender#B8A9E8
  • Coral#FF6B6B
  • Charcoal#2D3436
  • Cream#FFF8F0
TYPOGRAPHY

Instrument Serif Italic

HEADLINES + PULL QUOTES

Inter

BODY + UI

07TOPICS SARAH CAN TALK ABOUT

What to ask her.

  • Late-diagnosed ADHD in adult women (her lived experience)
  • Why traditional productivity tools fail ADHD brains
  • Building a calm, anti-streak product in a productivity-mania market
  • Solo founder journey, and the decision to stay solo vs scale
  • Mental-health-adjacent product ethics (not therapy, with therapy)
  • The 5-minute daily ritual concept
  • Sustainable creator economy without burnout
  • Pricing for accessibility ($9 floor) vs creator-economy norms
08PULL QUOTES

Recent things Sarah has said.

Use any of these in articles, show notes, or social. No permission needed, just keep them attributed to Sarah K., founder of Brainwired.

I built this because I was tired of every planner becoming the thing I felt guilty about.

SARAH K. · FOUNDER, BRAINWIRED

ADHD isn't a productivity problem. It's a regulation problem disguised as one.

SARAH K. · FOUNDER, BRAINWIRED

I'm not a therapist. I'm just someone whose brain runs hot.

SARAH K. · FOUNDER, BRAINWIRED

Most planners are built for brains that already work. Mine wasn't one of them.

SARAH K. · FOUNDER, BRAINWIRED

Streaks are punishment in a sticker outfit. I wanted a tool that lets you come back.

SARAH K. · FOUNDER, BRAINWIRED
09HOW TO REACH SARAH

The contact part.

REPLY EXPECTATION

24h on weekdays, 48h on weekends.

AVAILABLE FOR
  • Podcast interviews
  • Written features
  • Panels
  • Quotes
  • Review copies (free PDF for verified writers)
WON'T COMMENT ON
  • Medical diagnosis questions
  • Individual mental-health advice
  • Anything where she'd be speaking outside her lane
10LINKS

Where to go next.